08. Quiz: Metrics

Quiz: Metrics

KPIs can tell whether you are achieving your marketing objective. Metrics will help tell the story behind the performance of those KPIs.

Quiz Question

Betabrand's marketing objective is to build brand awareness, and one of their primary KPIs is to increase the number of website visitors. Which of the following metrics might they track to understand their KPI? Select all that apply.

SOLUTION:
  • Inbound Links
  • Returning Visitors
  • New Visitors

Next Concept